Monday, December 12, 2016

Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die
author: Chip Heath
name: Tyler
average rating: 3.95
book published: 2006
rating: 4
read at:
date added: 2016/12/12
shelves: appalachian-trail
review:
Why do some lead, and others follow? Why do some ideas stick, and others vanish? The ability to innovate and create a disruptive idea is rare among society. However, those that can quickly siege an opportunity and expand rapidly always succeed. This book dives into mechanics of why some people start trends, and others simply follow.


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